Soreen’s new festive loaf

Samworth Brothers-owned malt loaf maker Soreen has launched Winter Spice Mini Loaves that are available exclusively in Tesco.

A first for Manchester-based Soreen, the Winter Spice Mini Loaves will combine “the nostalgic flavours of Christmas” with its traditional malt loaf recipe.  

Containing cinnamon, orange peel, cherries and mixed spices, the festive mini loaves are available now until Christmas Eve with an RRP of £1.

Low in fat and saturated fat, the mini loaves are sold in packs of five and come individually wrapped. They are portion-controlled, containing only 91 calories each.

Bethan Brown, marketing director at Soreen, said: “As Lunchbox Loaves proved so popular among consumers last year, we wanted to expand the offering.”

In October Soreen supported Great Ormond Street Hospital’s charity campaign, Bake It Better, and donated £5,000.

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