Allied Bakeries appoints Liam McNamara as sales director

Allied Bakeries has recruited Liam McNamara as the company’s new sales director – leaving his role as managing director at tea business Twinings.

McNamara joined Twinings in 2014 and has also been a managing director for Mars’ operations in Ireland and Greece.

Jon Jenkins, managing director of Allied Bakeries, said McNamara brings a depth of valuable commercial and general management experience to Allied Bakeries.

“I am delighted he is joining our board. The UK bakery category is worth over £3bn, and the ‘wrapped bakery’ fixture is the single most shopped aisle in grocery retail, presenting a fantastic opportunity for future growth,” he said.

“Liam’s strong commercial background, coupled with his excellent management experience, will help add value to the category as we go into a new and exciting phase of brand development to secure future growth.”

Earlier this month, Allied Bakeries unveiled the new-look Allinson brand and have plans to transform the packaged bakery market.


Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account


Most read