Holland’s Pies launches campaign to encourage workers to take lunchbreaks

Holland’s Pies has launched a campaign giving businesses the chance to win a ‘canteen kit out’.

The push was launched after research conducted by Lancashire-based Holland’s revealed that just 38% of locals take a regular lunchbreak.

With many respondents claiming they did not have the time or facilities to enjoy a proper lunch, the Hunger Busters campaign gives organisations the chance to win a prize package comprising a fridge, microwave and a stash of Holland’s Micro 2 Go slices.

It is designed to increase engagement within the baker’s fan base, raise awareness of the Micro 2 Go slices launched in November, and attract new customers to the brand.

Leanne Holcroft, brand manager at Holland’s Pies, said the business had been shocked to see so many people going without their lunch break during the work day.

“Given the unique selling points of our Micro 2 Go slices, the Hunger Busters competition will provide a great way to help tackle this issue,” she said. “We’ve already enjoyed some great feedback from our initial launch and we look forward to building on this further with the Hunger Busters contest.”

Organisations, businesses and groups wanting to put in their plea for the Canteen Kit Out can visit Holland’s Facebook page or blog for details on how to enter.

Judges will be looking for personality, originality and strength of case within the winning entry, with a shortlist being put to the public vote in February this year.

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