Premier Foods launches Cadbury Mini Rolls Raspberry variant

Premier Foods has added a new variant to the Cadbury Mini Rolls range, with the introduction of the raspberry twin-pack format.

Now available to purchase in retailers for 89p, the raspberry variant has been launched following the introduction of the Cake On the Go range in April last year.

The Raspberry variant is described as “a perfect sweet snack on the go” and for shoppers looking to grab a treat at lunchtime, according to Premier Foods.

Sarah O’Neill, head of Cake on the Go at Premier Foods, said the company was thrilled with how its Cake On the Go range was being received.

“We are looking to continually develop our offering to make sure it is what shoppers are looking for,” she said. “The original Cadbury Mini Roll has been a big contributor to the growth of on-the-go cake and by offering our Raspberry variant as a twin-pack, we are providing something different in a market of predominantly non-fruit flavours.”

Premier Foods recently launched two new McDougalls’ pancakes ahead of Shrove Tuesday on 28 February.

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