Bridor launches new line of filled croissants

Bridor's apricot croissant
  (Photo:  )

French bakery specialist Bridor has launched a new line of four filled croissants to tap the expanding breakfast market.

The line-up of 90g croissants comprises apricot, cocoa & hazelnut, raspberry and custard.

Bridor said: “Coffee shops are looking to stake a claim to new mealtimes – a major strategic issue – as breakfast and snack times throughout the day are experiencing strong growth.”

 “These Viennoiseries are deep-frozen, ready-to-bake, and delivered pre-proved and egg-washed. Their easy preparation guarantees freshness and flexibility through the day,” the company said.

Retail sales of croissants have grown 3.8% by value on volume sales up 11.1%, according to Kantar Worldpanel figures (52w/e 9 October 2016).

The firm has also redesigned its pain au chocolat by adding a custard filling, which the company said was “a top product in Belgium and a favourite with the young and old alike”.

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