Baker adds beer to brownies to create ‘Brewnies’

Heather Moore, owner of We Luv Brownies, has created what is described as a unique recipe by adding beer to her products.

A visit to her local brewery in Bradford inspired Moore to create the ‘Brewnies’.

The Brewnies range, which includes Heather’s Stout and Belgian Blue, has proved to be a hit at local farmers' markets and pubs, said Moore.

After spending time refining her culinary creations, Moore recognised she needed to grow her business and turned to Launchpad, a Sheffield business scheme designed to help entrepreneurs transform ideas into a commercial reality.

“One of the greatest challenges I faced was finding customers, but through the support I’ve received from Launchpad I’ve managed to develop a network of over 20 local cafés and retail outlets, which regularly place orders for my brownies,” she said.

“The Launchpad scheme played a huge role in helping me to develop my business and they are now helping me to scale the company further.”

Moore plans to expand her business by selling online, as well as relocating the business from her own kitchen to commercial premises.

We Luv Brownies produces more than 300 brownies each week that can be found in coffee shops throughout Yorkshire.

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