Love Cheesecakes crowdfunds £90k for expansion

Love Cheesecakes has secured £90,000 to create two new retail units in the north west, after attracting more than 140 investors in just over two weeks.

Love Cheesecakes raised £90k in 15 days through the crowdfunding website, Crowdcube. With the investment, it will open two mobile retail units based in shopping centres, and will double its event equipment and chilled packaging for online orders.

The company designs, manufactures and sells individual fresh cheesecakes to consumers and the trade.

Founder James Asquith told British Baker: “Love Cheesecakes is currently looking to create three retail units across the north west of England and is preparing to undertake a marketing campaign. It is now retail-ready and is in discussion with supermarkets.

“Once we have designed and finalised our chilled packaging design and distribution service, we can start to offer our cheesecakes across the UK and for export.”

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