Feature Synopsis: Patisserie

This article will focus on the éclair and look at the trends and tastes shaping the development of éclairs in the UK.

Leading high-end bakers will be asked about their recent developments in éclairs. What has inspired these products? What stands out about them in terms of the pastry and fillings.

Larger suppliers will be asked how developments at the highest end of the market (where a single eclair can cost more than £5) are filtering down to the mainstream. Supermarket retail ranges generally feature only the classic chocolate éclair – are they missing an opportunity by not widening their éclair offer?

The article will also examine what trends may develop the éclair market in the future.

OTHER TOPICS TO BE COVERED BY THIS FEATURE

Macarons: The opportunity for growing the macaron market in the UK

The recent success of the UK pastry team at the Coupe du Monde de la Patisserie competition


  • Publication date: 7 June 2017
  • Editorial submissions deadline: 1 May 2017
  • Editorial contact: alice.cooke@wrbm.com

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