Irwin’s secures GB listings for new Easter range

Northern Irish business Irwin’s Bakery has secured listings with Nisa, Spar and Co-op to stock its new Howell’s Easter products.

The Howell’s range includes Lemon Joeys, Lemon Sandwich Biscuits, Double Chocolate Cake and Lemon Drizzle Cake.

Gary Mason, national account manager at Irwin’s, said: “We are delighted to secure these listings for our new Easter range across stores in GB.”

The products were developed to give consumers affordable yet indulgent treats at Easter and are handmade in Saintfield, Northern Ireland.

The Howell’s Easter range includes Howell’s Lemon Joeys (210g, £1), Howell’s Lemon Sandwich Biscuits (160g, £1.50), Howell’s Double Chocolate Cake (350g, £2) and Howell’s Lemon Drizzle Cake (350g, £2).

The range is already available in Nisa, Spar and Co-op stores across Great Britain. 

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