Elephant pretzels make UK debut with Innovative Bites

Snack manufacturer Innovative Bites has added the Elephant pretzels brand to its healthy snack range, in what it claims is a UK first.

Available to retailer and wholesalers, the bite-sized snacks range will incorporate three SKUs - sea salt, black & white sesame, and mixed seeds - presented in individual 40g, 90g and 180g sharing bags.

The 40g variants are available for £0.29, while the 90g bags can be purchased at £0.79 and 180g at £1.50.

The range, which the company said will “bolster its rapidly expanding snack portfolio”, was developed and manufactured by Romania-based Alka Group.

Vishal Madhu, founder and owner of Innovative Bites, said that the company was very excited to bring Elephant pretzels exclusively to the UK.

“I have no doubt the product will excite both the retailer and the consumer, as there is nothing quite like them currently on the market,” Madhu said. “Consumers continue to look for snacks that are better for you and taste great, and Elephant pretzels deliver on both of those things in a big way.”

Since launching in the UK in 2008, Innovative Bites has expanded its business and has over 3,500 products and 7,000 retail customers.    

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