Urban launches limited-edition sandwich

Urban, the Adelie Foods-owned sandwich brand, is to launch a limited-edition Summer Special Coronation Chicken Sandwich

Adelie Foods said the launch was in reaction to “lunch occasions representing a massive opportunity for outlets stocking chilled food to go”.

“And with more on offer than ever,” it added, “it’s important to create an appealing food offering that stands out from the crowd.”

The flavour was first invented for the Coronation banquet of Elizabeth II in 1953, and “is now a firm family favourite and a dynamic addition to the brand’s quality, best-selling range of sandwiches, wraps and salad pots”, it said in a statement.

Isla Owen, senior marketing manager at Adelie, said: “We’re confident our new Coronation Chicken Sandwich will do just that. Its bright seaside beach hut packaging will bring colour and a point of difference to chillers, helping retailers and operators to make the most of lunchtime sales.”

The Urban Summer Special Coronation Chicken Sandwich is available to all accounts nationwide from now until 20 August.

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