Feature Synopsis: Halloween July 2017

In addition to looking at seasonal products, this article will look at ways in which bakers can market their Halloween offer to customers and increase custom at this time of year.

  • Publication date: 5 July 2017
  • Editorial submissions deadline: 2 June 2017
  • Editorial contact: alice.cooke@wrbm.com

In addition to looking at seasonal products, this article will look at ways in which bakers can market their Halloween offer to customers and increase custom at this time of year.

Topics to cover will include:

  • Creating an attractive Halloween range in store through choice of colour and flavours
  • Running Halloween-themed in-store activity such as competitions
  • Using social media to promote a Halloween range and activity.
  • Opportunities to develop savoury Halloween treats as an alternative to cupcakes, doughnuts etc
  • Successful Halloween pack formats and price promotions.

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