Mrs Crimble’s cake bars to launch in over 1,500 new stores

Wessanen UK-owned gluten-free brand Mrs Crimble’s claims to be the first to launch free-from cake bars into the food-to-go section of convenience outlets.

Launching in more than 1,500 Tesco Express stores from June, Mrs Crimble’s single-pack cake bars will also be in Nisa stores and other independent and convenience outlets nationwide. They launched into Tesco supermarkets earlier this year.

Mrs Crimble’s cake bars come in three flavours: Chocolate, Jammy Sponge and Lemon and Poppy Seed.

Rebecca Vercoe, Mrs Crimble’s brand controller at Wessanen UK, said: “Taking gluten-free into the food-to-go section is a huge step forward for the free-from industry. With the rising number of consumers in the UK now going gluten-free, it’s become increasingly important for retailers to makes products like ours more accessible.”

Mrs Crimble’s was acquired by Wessanen UK (the owner of Clipper Teas, Kallo and Whole Earth) last summer.

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