Benier UK rebrands and appoints Ashley Morris MD

Bakery equipment supplier Kaak Group has rebranded its subsidiary, Benier UK, to become Kaak Group United Kingdom. It has appointed Ashley Morris as managing director of the Milton Keynes-based company.

David Marsh who led Benier UK operations for almost 30 years, is moving to a sales and marketing role within the business.

Morris has worked for Kaak Group in the US, Australia and New Zealand since 2010. Before that, he was with a UK bakery equipment supplier for more than 20 years.

His appointment to the managing director’s seat comes as the business – which joined Kaak Group in 1991 - completes its rebranding as Kaak Group United Kingdom.

The move is designed to reflect how the UK operation supports and provides bakeries with individual equipment and turnkey plants from all Kaak Group companies, and not only the dividers and moulders Benier is best known for.

The rest of the former Benier UK team remains the same, but the business is ramping up its UK operation with the creation of new sales representative roles, the strengthening of its after-sales team and investment in its offices and warehouse in Milton Keynes.

Kaak Group United Kingdom said it will continue its “much valued” relationship with Diosna mixing systems.

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