Pidy announces 50 cyclists for charity ride

Pastry manufacturer Pidy has announced that 50 riders have signed up for the Ride 4 Hope charity cycle ride from Northampton to Ypres, Belgium.

The three-day event, which will take place from the 6-8 July, will run for its fourth year to raise money for the Hope Centre, a Northampton-based charity working to relieve poverty and combat homelessness in the town.

Pidy’s 30 cyclists raised £24,000 for the Hope Centre last year and the company has set a new target to raise £40,000 in 2017.

“Following the success of last year’s event, we’ve been planning the biggest event yet,” said Pidy general manager Robert Whittle. “Our Pidy UK team, along with our colleagues in our Belgian head office are delighted to be once again supporting this event, raising money for such a great cause.”

The riders will travel south through Northamptonshire, Bedfordshire and Hertfordshire, cross the English Channel, cycle through northern France’s countryside, before a final push into the Flanders region of Belgium.

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