Prewett’s introduces EU-friendly packaging

Northumbrian Fine Foods-owned Prewett’s has rebranded its Family Favourites range as it moves into the European market.

The Prewett’s Family Favourites range of “gorgeously gluten free” biscuits has been rebranded and introduced to the European market for the first time.

New packaging on the Milk Chocolate Digestives, Digestives and Jammy Wheels products features key information in eight different languages.

David Wood, business improvement director for Northumbrian Fine Foods, said: “We are delighted with our new packaging design, which offers a bright and eye-catching new look. The Family Favourites range also features a new, improved recipe for our Milk Chocolate Digestives.

“We are now looking to expand the brand into European retail outlets and the different language information on the packs will aid that process.”

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