New Thaw & Serve range from Aryzta

Global bakery business Aryzta Food Solutions has launched the range to encourage retailers to ‘capitalise on the growing in-store bakery market’.

Shoppers are looking for “convenient, great tasting products with a quality assurance”, according to Aryzta.

Vincent Brook, head of retail UK at Aryzta, said: “This new range helps retailers to tap into the fast-growing in-store bakery category without the need for an oven.”

All that’s required is a freezer to store the products before thawing the amount needed each day, he added. “With an average margin of 35%, it’s the perfect solution for retailers.”

The new range comes with a two-tier bakery unit, and comprises:

•          Fully Baked Croissant – a butter rich croissant fully baked for convenience (RSP £0.70, case size 35)

•          Fully Baked Raisin Swirl – pastry swirl with plump raisins and crème patissiere (RSP £0.70, case size 24)

•          Fully Baked Chocolate Hazelnut Croissant – croissant with chocolate hazelnut filling, topped with chocolate sprinkles (RSP £0.70, case size 24)

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