Feature synopsis: Christmas 2017

This feature will comprise a number of components:  the main running copy will look at panettone, and a series of box-outs will offer a table of product innovation and smaller articles

  • Publication date: 7 September 2017
  • Editorial submissions deadline: 4 August 2017
  • Editorial contact: Alice Cooke – alice.cooke@wrbm.com

MAIN ARTICLE
Panettone has captured the imagination of British bakers and retailers, with a host of variants on shelf for the festive celebrations.

This article will examine the development of panettone in the British market and will cover areas including the history of panettone, panettone NPD, what makes a good panettone.

 

OTHER TOPICS TO BE COVERED:

  • Savoury festive baked goods
  • Christmas bakery innovations
  • Top-selling festive products
  • Christmas retail sales figures

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