Feature synopsis: Muffins 2017

This feature will comprise a number of components:  the main running copy will look at US-style savoury muffins, and a series of box-outs will offer smaller articles and recipes.

  • Publication date: 7 September 2017
  • Editorial submissions deadline: 4 August 2017
  • Editorial contact: Ashley Williams – ashley.williams@wrbm.com

MAIN COPY: SAVOURY MUFFINS

Are savoury US-style muffins an untapped opportunity? While a few UK suppliers offer muffins with fillings such as ham & cheese or spinach & mushroom, could further interest in savoury muffins be developed?

Areas to be explored will include:

  • Growth in the savoury muffin market, and potential for further growth
  • The role of ingredients suppliers in savoury muffins
  • Could concerns over consumer sugar intake drive interest in savoury muffins?
  • How does production of a savoury muffin differ from that of a sweet muffin?
  • What could UK bakers learn from the US market?

OTHER TOPICS TO BE COVERED:

Sweet muffin flavour trends
Savoury muffin recipes

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