Sonneveld and Credin partner for UK cake ingredients launch

Sonneveld is widening its UK product range by forming a joint venture with Credin.

The new business will operate under the Sonneveld name and will now offer Credin products including cake mixes, custard powders and glazes, in addition to bread improvers and release agents from the Sonneveld range.

Both brands are owned by Norwegian business Orkla Group, and this is the first time Credin will have a presence in the UK, although some accounts have been supplied directly with Credin products from Denmark.

Based out of Sonneveld’s offices in Thirsk, north Yorkshire, the business will be recruiting an additional team member with a focus on cake, to support the Credin accounts.

Peter Egginton, director of the new business, said: “We look forward to bringing exciting new products to the market and demonstrating our fabulous quality product range to a wider market.”

He added that the venture brought together the strengths and skills of both companies and would allow it to offer the product knowledge of both businesses to clients in the UK and Ireland.

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