Helen’s Gluten Free Baking Mixes secure Waitrose listing

Free-from brand Helen’s has secured a listing at Waitrose for its four-strong range of Gluten Free Baking Mixes.

Available in 150 Waitrose outlets from the end of July, the range comprises Helen’s 330g Gluten Free Sandwich Bread Mix, 300g Quick Seeded Bread Mix and 300g Scone Mix, each priced at £2.50. The other mix available will be the 200g Gluten Free Pastry Mix, priced at £2.00.

Waitrose said it was launching Helen’s Gluten Free Mixes as part of a range refresh and was excited about the brand being available to its shoppers.

The Helen’s range has been developed by family-owned Irish company Virginia Health Food founder Helen O’Dowd, who is also a qualified nutritionist and food scientist.

“We are very pleased that Helen’s products are now available to buy at Waitrose, which means that, for many more shoppers, gluten-free living will be much more enjoyable,” O’Dowd said.

“Helen’s range is designed to deliver great taste and texture as well as the nutritional benefits of linseed and to appeal to people who are avoiding gluten, but crave the taste of fresh home-baked bread.”

The Baking Mixes are also available through its online platform and through retailers including Asda, Sainsbury’s and Ocado.

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