Federation of Bakers steps up #betterwithbread with café opening

An innovative pop-up café is set to make its debut in Shoreditch, London designed to promote the #betterwithbread campaign.

Opening this Friday (4 August) at 31 New Inn Yard, the Toast or Hands Café has been set up by the Federation of Bakers and the Flour Advisory Bureau, which organised the #betterwithbread campaign in March 2017 to show what life would be like without bread.

As part of the launch, the café will be giving out free unicorn toast (pictured right) for one day only to celebrate how the sliced loaf can be a “nutritional powerhouse”.

Nutritionist Lily Soutter, who will be answering questions from consumers on the benefits of bread during the launch, said that the Toast or Hands café aims to bust myths and show that bread is not the enemy!

“Bread has been a dietary staple in Britain for years, so this is a tongue in cheek way to poke fun at the latest fad diets and give clean eaters the chance to get a little bit messy,” Soutter said. 

“All bread, no matter where it’s baked, is created equal, made using the same primary ingredients -water, yeast, flour. It’s a great source of energy and, at only 80 calories a slice, it’s a low-fat option. It’s time to celebrate the sliced loaf for the hero it is.”

Customer have been encouraged to share their experience of the launch on social media using the hashtag #betterwithbread.

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