Bite UK set to launch Pure Bite baked snack clusters range

Snacks supplier Bite UK is set to debut its Pure Bite baked snack clusters range to the UK.

Available from 28 August 2017 in retailers, the five-strong range comprises gluten-free clusters, including rice with blueberry & cranberry, hot & spicy nut, and coconut with strawberry & goji berry. All items are priced at £1.49 per unit.

The supplier said it wanted to take healthy snacking to a “new level” with the range.

“Our mission is to create delicious free-from products for UK consumers. Our products are low in calories and suitable for people with allergies and intolerances,” said Bite UK founder Jason Bull. “What I am most proud of is our ability to achieve a product of such outstanding health credentials, which taste incredible – and to deliver that package at a competitive price to retailers.”

According to Kantar Worldpanel, snacking categories are experiencing double-digit growth, with nut-based snacks the highest, while grab-and-go snack packs have seen 26% growth, accounting for 10% of the market.

The range will also launch across retailers in Finland and the Middle East.

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