Paterson’s Shortbread reaches £100k for MacMillan

Shortbread brand Paterson’s has hit its target of raising £100,000 for Macmillan Cancer Support in a single year.

The brand formed a partnership with the cancer charity last year and pledged to donate a percentage of proceeds from the sale of special promotional packs.

The funds will support Macmillan in its work to provide services such as information and support centres for people living with cancer and their families.

“The response of our customers across the UK has been phenomenal and we are grateful for their support in helping us reach this amazing milestone,” said Paterson Arran sales and marketing director Allan Miller.

“The funds raised have the potential to power 2,000 hours of support at Macmillan centres; a vital resource for those affected by cancer and their loved ones.”

In April this year, Paterson’s announced that it reached £75,000 for MacMillan Cancer Support and initially set the £100,000 target for July this year.

Debbie Sumner, senior partnership development manager at Macmillan Cancer Support, thanked Paterson’s for being committed to supporting its fundraising target.

“The incredible amount raised will help us to continue delivering essential help and support to the growing number of people living with cancer across the UK, and ensure that life with cancer can still be a life.”

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