Subway introduces 99p ‘Brek-Fest’ sub campaign

High street sandwich chain Subway is offering customers the opportunity to purchase its Mega Melt Breakfast Sub for just 99p for one week only.

Running from 18-24 September until 11am daily, the six-inch Mega Melt sub comprises poached egg, pork sausage, Beechwood smoked bacon and melted cheese.

The promotion includes a ‘bounceback’ voucher for a free regular hot drink with the purchase of six-inch Breakfast Subs, which can be used from the 25 September-22 October.

The campaign comes as the chain wants to remind customers of its “breakfast offer”.

“The Brek-Fest promotion will help ensure our wide breakfast offering, of great quality and value options on the go, remains front-of-mind for our customers,” said Subway’s UK and Ireland marketing director Sacha Clark.

“As always, it’s important to the Subway brand that we continue to show appreciation to our customers, both loyal and new, and we look forward to our customers starting the day with a treat on us during the promotion.”

The initiative will be supported by in-store point-of-purchase marketing nationwide, as well as pre-campaign press adverts.

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