Délifrance unveils new À la Folie pastry and petits fours

Délifrance UK is launching a new premium brand that includes ready-to-fill pastry products and petits fours.

Called À la Folie, the brand is officially rolling out next week at the launch event for the Michelin Guide Great Britain & Ireland 2018, which is sponsored by Délifrance. Chefs will be serving canapés in À la Folie! tartlet bases at the launch.

The brand is split into two collections, dubbed ‘Acts’ by the manufacturer.

‘Act One’ is a ready-to-fill collection comprising:

  • Bases in a range of sizes, shapes and flavours, from a 38mm savoury round base to 100mm chocolate round base
  • 4g cones and baskets in a range of flavours including chocolate and vanilla

‘Act Two’ is a thaw and serve range comprising:

  • Fruit petit fours and chocolate petit fours collections that each feature seven products in flavours including apple & cinnamon, raspberry & coconut, dark chocolate & pear and chestnut & white chocolate
  • Mignardises
  • Macarons that come in 6g or 15g formats and seven flavours, and have a crème mousseline centre

“Made with premium ingredients, and hand-crafted by chefs, À la Folie! allows every chef to create more than food; they can create art,” said Délifrance UK marketing director Stéphanie Brillouet. 

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

My Account

Promotional Features 

Most read



See all events