Feature synopsis: Valentine's 2017

This feature will ask ingredients suppliers, manufacturers and bakers for their views on offering a different take on the classic Valentine bakery products. Is there an untapped market for alternative products/designs?

British Baker Insight Feature

  • Publication date: 6 December 2017
  • Editorial submissions deadline: 6 November 2017
  • Editorial contact: Amy North – amy.north@wrbm.com

MAIN ARTICLE

ALTERNATIVE APPROACH TO VALENTINES?

While hearts and roses are – and likely will remain – the core motifs for Valentines bakery, there is an audience out there who would love to see something less clichéd.

BOX-OUT ARTICLE: Savoury romance

While Valentines is a season associated with sweet treats, some bakers also offer savoury products such as breads, pizzas and even pork pies. This article will look at how ingredients suppliers and product developers are tapping this market.

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