Walkers targets ‘night in’ market with Mint Royals Shortbread

Walkers Shortbread has extended its Chocolate Shortbread range with Mint Royals Shortbread.

With a recommended price of £3.30, the 150g boxes contain a traditional pure butter shortbread coated in dark chocolate. The new variety, which will join the company’s Orange Royals and Ginger Royals range, has no artificial colourings and is suitable for vegetarians.

The Mint Royals Shortbread is baked by combining chocolate and creamery butter in Walker’s hometown Aberlour, Scotland.

Walkers said the new product was suitable for gifting and as an after-dinner treat.

“Walkers Shortbread continues to develop new products to satisfy current trends and provide new flavour combinations to meet the growing consumer taste for variety,” said Walker’s joint managing director Jim Walker.

“We extended our fully and half coated chocolate shortbread range in 2016, with the aim to add a luxurious element to the snacking occasion and the Mint Royals 150g packs meet the increasing demand for a product to experience as part of the ‘night in’ indulgence.”

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