Bakery supplier Lantmännen Unibake UK has promoted Harry Peak to senior development chef.

Peak will oversee the development of new bakery products to drive the bakery market, along with Lantmännen Unibake’s strategic growth vision.

Peak, who was previously a NPD technologist at the business for 12 months, said he wanted to “bring to life the boldest and bravest ideas” and added that the business could become a leader in innovation.

Lantmännen UK said Peak’s promotion, after just one year, was an example of its commitment to develop talent and drive career advancements internally.

“Harry will be responsible for product and recipe innovation for not only our core portfolio but developing bespoke opportunities and solutions for key customers,” said Lantmännen’s commercial director Martin Jones. “This is a pivotal role that is instrumental in driving profitable growth.”

The new senior development chef, who is also a member of the Craft Guild of Chefs association, has 15 years’ experience in the food industry, having worked as a sous chef at the Langham Hotel, London and cooked for former Prime Minister Gordon Brown at No 10 Downing Street.