Feature synopsis: Breakfast Bakery 2018

Blurring the line – breakfast as a snack

British Baker Insight Feature

•             Publication date: 8 January 2018

•             Editorial submissions deadline: 1 December 2017

•             Editorial contact: Ashley.williams@wrbm.com

MAIN ARTICLE

This feature will explore how demand for on-the-go breakfast products is growing – and how the line between breakfast and snacking is blurring. Key topics to be explored will include:

•             What sort of bakery products are best suited to on-the-go breakfast?

•             How can on-the-go breakfast bakery products be made as nutritious as possible?

•             What are the untapped opportunities in the breakfast bakery market?

•             How can the risk of waste be minimised?

•             What role can packaging play in making bakery attractive to on-the-go breakfast shoppers?

OTHER TOPICS TO BE INCLUDED IN THE FEATURE

BOX-OUT: Marketing your breakfast offer

What are the best ways to ensure consumers are aware of your breakfast offer – particularly if your businesses is located in a lower-footfall area. This article will look at the use social media and offline marketing to promote breakfast bakery.

BOX-OUT: Brunching out

Interest in brunch is growing, particularly as a weekend treat for younger consumers. How can bakers best tap this market, especially as it is an opportunity to drive sales of premium products such as sourdoughs?

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