Feature synopsis: Easter Bakery 2018

European countries – particularly Eastern European – have a tradition of producing Easter breads. The babka has already attracted some publicity, for example.

British Baker Insight Feature

•             Publication date: 8 January 2018

•             Editorial submissions deadline: 1 December 2017

•             Editorial copy deadline: 8 December 2017

•             Editorial contact: amy.north@wrbm.com

•             Total word count: 1,700

MAIN ARTICLE

This feature will look at some of the key examples, and explore whether they present an opportunity for British bakers.

Key topics will include:

Which types of Easter bread are particularly suited to the UK market?

Is demand likely to be suited to specific communities, or can such breads have wider appeal?

What challenges are there in terms of sourcing suitable ingredients or introducing production methods?

How can ingredients suppliers help bakers produce Easter breads?

OTHER TOPICS TO BE INCLUDED IN THE FEATURE

Easter cakes

The feature will also offer advice from cake decorating experts on how the latest trends in cake decorating and flavours could be applied by bakers to their Easter products.

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