Gingerbread flavours are focus for Aldi festive NPD

Aldi has released a number of gingerbread creations ahead of Christmas.

Available now, the festive NPDs on offer includes Aldi’s Specially Selected Topped Mince Pies and a Pre-Built Gingerbread House Kit.

Described by the retailer as the “ultimate festive treat”, the Specially Selected Topped Mince Pies are available in packs of four for £1.49, and have a gingerbread topping and shortcrust butter crumb pastry.

Aldi’s 650g Pre-Built Gingerbread House Kit will be priced at £4.99 and has been created to enjoy with the family.

“Aldi know gingerbread is an incredibly popular Christmas flavour and so are proud of our great offering of gingerbread flavoured products this season,” said Aldi UK’s joint managing director of corporate buying Julie Ashfield.

Aldi’s Specially Selected Topped Mince Pies were highly commended at this year’s British Baker Christmas Stars competition in the Mince Pie category. The retailer won the category with its Specially Selected Exquisite Mince Pies.

“Gingerbread is an incredibly popular Christmas flavour,” said Julie Ashfield, joint managing director of corporate buying at Aldi UK.

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