House of Flavours creates bacon and curry arctic rolls

Food flavouring manufacturer House of Flavours has unveiled Mango Coconut & Curry and Smoky Maple & Bacon Arctic Rolls.

Both the Arctic Rolls, which are concept pieces of NPD, feature the traditional sponge with ice cream and use the company’s flavourings to achieve the desired tastes.

The Gloucestershire-based company said the NPD builds on the trend for mixing sweet and savoury flavours, something that has proved very popular in categories such as popcorn.

“We were exploring the sweet/savoury trend for 2018 with some savoury cakes, but once we had mastered those, and established the flavours were also suited to ice cream application, we thought we would step it up a gear,” said House of Flavour’s NPD team Peter Breese and Megan Hambling.

Marketing manager Claire Harris added: “We are always excited about concepts like this; they not only show our customers we are always thinking ahead of the trends, but how versatile our flavours are too. It’s always great fun bringing foods like this out at meetings with our customers.”

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