Too Good secures Waitrose dessert listing

Free-from brand Too Good To Be Gluten Free has secured a new listing at Waitrose for its three of its dessert products.

The brands - Dark Chocolate & Salted Caramel Tart, Bramley Apple & Blackberry Pie (pictured below) and Tarte Au Citron desserts - will be available in 187 Waitrose stores, all priced at £2.50.

Too Good’s 115g Dark Chocolate tart comprises rich dark chocolate and salted caramel cream, dusted with cocoa powder and encased in a chocolate pastry, while its 170g Bramley Apple & Blackberry Pie uses a blackberry and vanilla compôte and is sprinkled with demerara sugar. The 115g Tarte Au Citron combines zesty lemon and buttery pastry.

Sam Benjamin, brand and marketing manager at Too Good, said he expected sales for the desserts to be strong in the run-up to Christmas as shoppers look to stock up on gluten-free treats.

“We’ve been working closely with Waitrose on expanding the gluten-free range,” said Benjamin. “We are really pleased they've chosen to start listing our desserts which add some real depth to the Too Good offer at Waitrose.”

Too Good already has listings at Waitrose for its gluten-free sausage rolls and gluten free pork pies.

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