Dawn Foods set to launch Love Is in the Air 2018 campaign

Dawn Foods has unveiled a new marketing campaign giving bakers the opportunity to download exclusive recipes.

Running from January to April, the Love Is in the Air campaign will focus on occasions such as Valentine’s Day, Mother’s Day and Easter to provide bakers with themed ideas for their products.

Dawn Foods is encouraging bakers to sign up to the Bakes for All Seasons newsletter to receive free samples of Dobla Chocolate Heart Sprinkles.

They will also have the chance to receive a point of sale box filled with love-themed merchandise suitable for use on Valentine’s Day, Mother’s Day or at Easter, by purchasing products from the Dawn range.

Robin Loud, Dawn’s head application chef, has developed a Valentine’s Day recipe that will be sent to subscribers to the Bakes for All Seasons newsletter.

“We know from several years of running successful campaigns that bakers and caterers are after recipes and insights that help them offer their customers new and exciting products and, in turn, build their business,” said Dawn Foods’ marketing manager Jacqui Passmore.

“Love Is in the Air is the ideal platform for bakers to celebrate life’s sweet moments and we will be assisting them with this via exclusive show-stopping recipes, merchandising and fantastic giveaways.”

Dawn added that further seasonal surprises will be revealed later in 2018.

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