Feature synopsis: Doughnuts 2018

The growth of specialist retailers such as Doughnut Time has shown Brits have an appetite for premium products with a premium price tag. What sort of products are wowing consumers?

British Baker Insight Feature

  • Publication date: 2 March 2018
  • Editorial submissions deadline: 5 February 2018
  • Editorial contact: amy.north@wrbm.com

This feature will look at the high end of the doughnut market and how bakers can tap demand for premium treats. It will examine the flavours, formats and fillings that are performing well.

It will include contributions from ingredients suppliers, product developers, bakers and specialist retailers.

Other topics to be covered will include the opportunities different size formats offer the market, premium doughnut pricing, and recipe ideas.

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