Asda taps vegan trend with new food-to-go lines

Asda has launched a vegan food-to-go range featuring a new wrap and sandwich.

Available now for £2.50 each, the range of vegan products include an onion bhaji wrap and a falafel & houmous sandwich, which have been accredited by the Vegan Society.

Asda has claimed the new range is one of the cheapest vegan food-to-go options on the market and aims to fill the gap for great-value, tasty options for those living a plant-based lifestyle.

The retailer is extending its plant-based offering for consumers after launching vegan mince pies over the festive period.

“We’ve introduced a range that not only answers the dietary needs of the nation, but also turns favourite foods to vegan-friendly, on-the-go options,” said Asda innovations chef Andrew Johnston. “Our new range ensures easy eating at any time, and delivers a punch of vibrant flavour in each bite.”

Asda said it would continue expanding its vegan ‘repertoire’ throughout 2018, with several innovative products currently in the pipeline.

Here’s some of the latest vegan bakery product launches throughout January 2018.

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