Mrs Crimble’s launches macaroon snack bar

Gluten-free brand Mrs Crimble’s has extended its choc macaroon range with a snack bar.

Designed to be eaten on the go, the Big Choc Macaroon Bar consists of a moist coconut cake drizzled in chocolate. It will be available nationwide in Tesco and Sainsbury’s stores from February, with an RSP of £0.99 per 60g bar.

“Mrs Crimble’s Choc Macaroons are available in a variety of formats, though this is the first time we’ve changed the cake’s shape. We wanted to extend the eating occasions of the Choc Macaroon so more consumers can enjoy them on the move,” said Rebecca Vercoe, Mrs Crimble’s brand controller at owner Wessanen UK.

“We’re passionate about making free-from products more accessible and will continue to bring out exciting NPD that challenges misconceptions of gluten-free with truly tasty, wonderful treats.”

The snack bar is the latest piece of NPD from the brand, which last year rolled out a its first sharing tub and the chocolate-covered Deeply Dippy macaroons.

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