Battle Oats cuts sugar across oat bar range

Battle Oats is to relaunch its five-strong protein oat bars range with reduced sugar content.

Rolling out today (1 February), the sugar in some of the brand’s products have been cut by up to 65%.

Battle Oats’ free-from range of oat bars will have 5.6g of sugar per 70g bar, while the fat per bar is being reduced by up to 30%, giving a 15% drop in calories to under 300 kcals per bar.

As part of the revamp, the brand has added a new cookies and cream flavour and redesigned its packaging to highlight its low sugar content on the front of pack.

“With pressure on food manufacturers and retailers to provide more low-sugar options, we decided to invest in reviewing our oat bar recipe to see if we could reduce the sugar, fat and calorie content even further,” said Battle Oats co-founder Kevin Smith.

“Having worked with a team of top nutritionists, we have achieved this and, in fact, our flapjacks now contain less than a third of the sugar content of the leading oat nutrition bar, showing that even with so-called healthy snacks, it’s still vital that consumers read the nutritional information.”

The oat bars are sold through Holland & Barrett stores, as well as independent health shops and gyms throughout the UK. They are also available online and through selected wholesalers and distributors.

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