McVitie’s rolls out banoffee Digestives slices

Pladis has expanded the McVitie’s Digestives Slices range with a new banoffee variant.

The bars are available across the grocery and convenience sector with an RSP of £1.50 for a pack of five standard slices. They are also available in a five-pack of ‘snack sized’ slices for an RSP of £1.

“With American dessert flavours and classic British pudding flavours creating the biggest buzz in the cake category in 2017, and continuing to trend in 2018, our new Banoffee slices launch fits perfectly with popular demand,” said Ailsa Duguid, Pladis UK & Ireland brand manager for McVitie’s Cake Company.

“Fitting into our existing Digestives Slices cake range, we’re confident this sweet treat will be a winner with consumers everywhere.”

Pladis has also recently expanded its McVitie’s Nibbles range with a hazelnut variant.

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