Feature synopsis: Biscuits & Cookies

Biscuits once gain came under fire in January when Public Health England called for further action to curb childhood obesity. Suppliers rightly argue that biscuits are a treat, but some shoppers are shifting away from the market.

British Baker insight feature

  • Publication date:  4 April 2018
  • Editorial submissions deadline: 5 March 2018
  • Editorial contact: amy.north@wrbm.com

In good health?

While manufacturers have already developed more ‘permissible’ formats for biscuits such as ‘bites’ and ‘thins’, this feature will examine other ways that manufacturers can target demand for ‘healthier’ products.

The feature will also look at the savoury biscuits market. Once seen as a source of growth for manufacturers, savoury biscuits have fallen into overall decline. What’s gone wrong, and how are manufacturers looking to turn sales around?

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