McVitie’s taps food-to-go trend with Jaffa Cake Pocket Packs

Pladis has introduced McVitie’s Jaffa Cakes Pocket Packs to meet demand from millennials for products on-the-go.

Each Pocket Pack contains three cakes, with a total of 138 calories, at an RSP of £1.79. They are suitable for “adult lunchboxes” and will be available in major UK retailers, said Pladis.

Packaging for the brand was designed with convenience in mind, so they can be dropped into lunchboxes and consumed on the move, added the company.

“We constantly look for new ways to innovate our most popular products and ensure they cater for the needs of all our shoppers,” said Pladis’ UK marketing director Kerry Owens.

“Food to go is a growing trend that our new McVitie’s Jaffa Cakes packaging format taps into, providing a convenient solution for portion control, portability as well as long-lasting freshness.”

McVitie’s has recently made several NPD introductions with the launch of Banoffee Digestives slices and the extension of its Nibbles range with a Hazelnut Hobnobs variant.

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