Chevler releases cupcake cases for royal wedding

Welsh baking case manufacturer Chevler is reintroducing a range of patriotic cake and muffin cases ahead of the upcoming royal wedding.

The Britannia Collection, described by Chevler as a specially-designed premium range, features a Union Jack pattern. The pattern is printed using water-based, odourless food-safe inks and the cases measure 51mm by 38mm, with quantities for order starting at 360.

The collection is being released ahead of the wedding of Prince Harry and Meghan Markle, which takes place in Windsor Castle on May 19.

“Royal wedding fever is beginning to build and the eyes of the world will be on St George’s Chapel on May 19,” said Chevler sales and marketing director Mike Wescomb. “The British public will want to be seen doing all they can to be involved in the celebrations and we are helping cupcake and muffin bakers present tasty treats in a fun and appealing way.

“We hope that bakers, cake makers, coffee shop proprietors and retailers will all get into the spirit of the day and offer the public the chance to buy muffins and cupcakes in our Britannia cases.”

Recent NPD from Chevler includes expansion of its Vogue range with patterned cupcake cases.

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