Miss Macaroon in Facebook and Instagram link-up

Birmingham-based patisserie and social enterprise Miss Macaroon has attracted the attention of social media giants Facebook and Instagram.

Rosie Ginday, who founded the organisation to provide training and employment opportunities for disadvantaged young people seven years ago, was recently asked to create a wall of more than 300-plus macaroons that, when built, made up the Instagram logo for a major corporate event in London recently.

Facebook, meanwhile, placed an order with the gluten-free macaroon producer to supply 580 of the treats.

“We’ve gone from a standing start, £500 and a bit of kitchen space in 2011 to a £350,000+ turnover, employing eight people and working from two dedicated kitchens and our first Miss Macaroon shop in Birmingham’s Great Western Arcade,” said Ginday.

“It has been a fantastic journey and the best thing about our growth is that it has helped us put 38 people through the Macaroons Make A Difference course that aims to give young people not in education, suffering from mental health issues or living in care the chance to learn new skills and gain valuable workplace experience.”

Miss Macaroon makes, hand-pipes, bakes and hand-fills 5,000 macaroons every day from its Aston-based kitchens and sells them to corporate customers or people looking for wedding or birthday treats.

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