White Rabbit gains Ocado listings for gluten-free pizza

Oxford-based brand The White Rabbit Pizza Co has gained listings for its range of five gluten-free pizzas with online retailer Ocado.

Available from April 2018, the range includes two vegan options and a twin-pack of gluten-free bases, so consumers can create their own pizzas. The skus available in Ocado, with an RSP of £5, are:

  • Mozzarella Fell – Mozzarella, Boconcini & Sicilian Tomatoes
  • Hammer Time – Prosciutto & Portobello Mushrooms
  • Smokin' Vegan – Smoky MozzaRisella [vegan cheese], Spinach, Greek Olives, Tomato
  • Viva La Vegan – MozzaRisella, Sun-dried Tomatoes & Pesto Genovese
  • The Nudies – Gluten-free plain bases (twin pack)

“We have worked hard to expand our free-from range this year, and always strive to bring exciting and delicious new items to our customers, with the launch of White Rabbit Pizza Co as just one example,” said Jacques Thudichum, trading manager at Ocado.

“We know their great range of pizzas, all of which are gluten-free with vegan options available, will resonate with our customers, who value the quality and variety offered by our fantastic range of free-from products.”

The listing follows increased distribution of The White Rabbit range in Sainsbury’s stores, with a particular focus on vegan offerings. Since launching in 2016, the brand has also gained listings in Abel & Cole, Whole Foods Market and Planet Organic, among others.

Gluten-free and vegan pizzas have gained prominence in recent years. In January, Goodfella’s debuted a vegan offering, while Tesco included pizzas as part of its Wicked Kitchen vegan range.

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