Feature synopsis: Desserts 2018

This article will look at the opportunities and challenges of developing sweet treats that incorporate ice cream, such as ice cream cakes or ice cream macaron sandwiches.

  • Publication date: 4 June 2018
  • Editorial submissions deadline: 8 May 2018
  • Editorial contact: sara.elsam@wrbm.com

ICE, ICE BABY

This article will look at the opportunities and challenges of developing sweet treats that incorporate ice cream, such as ice cream cakes or ice cream macaron sandwiches.

Key topics will include:

  • What types of cake or macaron recipe are most suited to use with ice cream?
  • How can ingredients suppliers help bakers tap demand for ice cream-based desserts?
  • What are the practical considerations in terms of displaying and selling ice cream cakes?
  • Can ice cream-filled products command a premium price over traditional ones?

Other topics to be covered by this feature:

  • Trends in ice cream flavours
  • Brioche bun sandwiches

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