Bells Food Group revamps steak pie range packaging

Bells Food Group is rolling out new-look packaging for its steak pies.

Available from this month in supermarkets across Scotland, the new packaging features a window and has been designed to “confidently communicate the quality of the iconic range, the Scottish provenance and the Bell family heritage”. (Old packaging pictured below right)

The business, which is based in Shotts, Lanarkshire, bakes more than a million steak pies a year.

“Bells is the number one fresh pie brand in Scotland and is loved and enjoyed throughout the country,” said Gordon Smith, sales and marketing director at Bells Food Group. “Consumer research has informed us that the new packaging will appeal to existing and new customers alike.”

Bells last year created a new division dedicated to the manufacture and supply of pastry. Called Bells Professional Pastry, the launch followed a £3.6m investment to double Bells’ pastry production capacity to 150 tonnes per week.

Bells, which claims 10% of the Scottish population eats one of its pies every week, employs more than 200 people at its two manufacturing and one logistics sites.

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