McVitie’s owner Pladis has appointed former Mondelēz director Scott Snell to head up a new customer team.

Snell takes up the position of vice president of customer for Pladis UK & Ireland and will be part of the UK&I executive team. He will be based in the Pladis head office in Hayes, Middlesex.

The new customer team, according to Pladis, will “work to ensure the customer is the heart of all sales activity at Pladis”.

Prior to joining Pladis, Snell worked at PepsiCo and Mondelēz, most recently as the sales director of impulse sales. He has experience in a variety of roles in the FMCG sector having worked in senior sales roles as well as general management at PepsiCo, where he was GM for Naked Juice UK, and Mondelēz, where he was MD of Norway.

“This is a key leadership appointment, which will enable us to successfully transition to new ways of working and bring a further competitive advantage. On behalf of the whole Pladis team, I am delighted to welcome Scott,” said Nick Bunker, Pladis UK&I MD.

Bunker has only recently joined the business himself. The former KP Snacks and Cadbury boss took up the position of MD in November after his predecessor, Jon Eggleton, stepped down.

Snell added: “I am thrilled to be joining Pladis. The entrepreneurial spirit makes it an exciting place to work and I’m looking forward to pushing the boundaries on traditional thinking and working alongside such high-performing and motivated teams.”