Warburtons aims to score with football packaging

Warburtons is rolling out football-themed packaging ahead of this summer’s World Cup.

Five products are being given a new look featuring red and blue football shirt designs: six-pack hot dog rolls, six-pack seeded burger buns, 12-pack sliced white rolls, eight-pack sliced white rolls, and six-pack sliced white rolls.

“This summer is an exciting time for sport and especially football, so at Warburtons, we wanted to get involved too,” said Warburtons innovation and product marketing director Darren Littler.

“The new packaging will support retailers and capitalise on this summer’s major sporting event by exciting consumers and providing the perfect solution for football-themed displays.”

The rolls are available in supermarkets and convenience stores from this week for nine weeks.

Warburtons earlier this week revealed it would be trialling a range of three sourdough loaves to tap rising demand for handmade artisan breads. The line-up comprises three loaves – White with Sourdough, Malted Grain and Multi Seeded. Set to sell for around £2.50 each, the 540g sliced loaves will be made in small volumes.

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