Feature synopsis: Halloween 2018

This feature will focus on ways a bakery can premiumise its Halloween offer.

  • Publication date: 3 July 2018
  • Editorial submissions deadline: 4 June 2018
  • Editorial contact: amy.north@wrbm.com

PREMIUM FRIGHTS

This feature will focus on ways a bakery can premiumise its Halloween offer.

Rather than the typical iced biscuit or green-icing cupcake, how can a business look at add real value at Halloween with premium products that command higher price points. Is there opportunity to take inspiration from super premium doughnuts or patisserie, for example, that can sell for £3 or even £5 in the right market?

Topics to be covered will include:

  • Creating an inspirational Halloween range through choice of colour and flavours that offer a real difference to more traditional Halloween offers
  • The opportunity for Halloween celebration cakes
  • Premium bites and treats that could be sold as suitable for giving out to ‘trick or treaters’.
  • Advice on marketing a premium Halloween offer

Other topics to be covered by this feature:

Savoury Halloween treats

Halloween recipes

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